Why is global circularity decreasing? Despite all our recycling efforts, circularity has dropped from 9.1% to just 7.2%. We are moving in the wrong direction, but a massive market opportunity worth over $700 billion by 2026 is waiting to be unlocked.

In this eye-opening episode of The Sustainability Side, Host Dr. Sama A provides your exclusive invitation to uncover the ultimate breakthrough in sustainable living: the true Circular Economy. We reveal the practical solutions that promise to keep resources in use indefinitely, minimizing waste and maximizing value like never before.

What You Will Discover:

The End of Possession as Power: Why 72 percent of Gen Z consumers prefer access-based models (subscriptions, rentals, or sharing) over traditional ownership.  

Products-as-a-Service (PaaS): Go beyond buying a product—learn how companies like Rolls-Royce and Homie profit by designing for longevity and efficiency.  

Industrial Symbiosis:Discover how companies and cities are copying nature's homework by eliminating waste, including the Kalundborg example and projects like NEOM’s Oxagon turning desalination brine into construction minerals.  

Modular Design Revolution: Meet products built like LEGO sets, where upgrading components instead of replacing the entire device cuts manufacturing emissions nearly in half.  

Fashion’s Circular Shift: Get the inside scoop on how the global secondhand apparel market is outpacing fast fashion and the rise of bio-fabricated materials like Mylo mushroom leather.

Tune in to find out how your small daily choices are part of a global ripple that’s rewriting economic logic.

circular economy, sustainable business, product-as-a-service, modular design, repairable electronics, sustainability podcast, environmental innovation, green economy, eco-friendly business, regenerative systems

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