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The End of Search: Why Google Won't Exist in 2030
In this provocative discussion, IIIMPACT's AI and UX consulting team - Makoto Kern, Brynley Evans, and Joe Kraft - explore a bold prediction: search engines as we know them will be dead by 2030, with the internet facing transformative change within just five years.
The conversation examines a fundamental paradigm shift from "searching" to "asking," as conversational AI interfaces replace traditional keyword queries and link-based results. The experts analyze how this evolution threatens the 25-year dominance of Google's "10 blue links" model and the entire SEO industry built around it.
They explore urgent questions about who will control information in this new landscape, how content creators will survive in a "zero-click" future, and whether constant AI-generated answers might ultimately diminish human curiosity. Whether you're a business leader adapting to these changes, a content creator concerned about your future, or simply someone who wonders about the long-term implications of AI for how we discover and interact with information, this discussion provides essential insights into the rapidly approaching post-search internet era.
IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US. Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can bring innovative and impactful products to market with confidence and efficiency.
We facilitate rapid strategic planning that leads to intuitive UX design, and better collaboration between business, design to development.
Bottom line. We help our clients launch better products, faster.
Support this channel by buying me a coffee: https://buymeacoffee.com/makotob
Timestamp:
00:00 - Introduction and speaker presentations
05:15 - Defining the AI arms race and key players
11:30 - Technical innovations driving competition
18:45 - Ethical considerations and safety concerns
27:20 - Regulatory challenges and government responses
34:10 - Impact on businesses and consumers
42:35 - The role of open-source in AI development
49:50 - Predictions for the next wave of AI advancement
58:20 - Recommendations for responsible AI development
01:05:40 - Closing thoughts and future outlook
Speaker Bios
Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. IIIMPACT has been on the Inc 5000 for the past 3 consecutive years and is one of the fastest-growing privately-owned companies. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical. IIIMPACT helps clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.
Brynley Evans - Lead UX Strategist and Front End Developer - Leading large-scale enterprise software projects for the past +10 years, he possesses a diverse skill set and is driven by a passion for user-centered design; he works on every phase of a project from concept to final deliverable, adding value at each stage. He's recently been part of IIIMPACT's leading AI Integration team, which helps companies navigate, reduce their risk, and integrate AI into their enterprise applications more effectively.
Joe Kraft - Solutions Architect / Full Stack Developer - With over 10 years of experience across numerous domains, his expertise lies in designing, developing, and modernizing software solutions. He has recently focused on his role as our AI team lead on integrating AI technology into client software applications.
SUBSCRIBE TO THE PODCAST ► https://www.youtube.com/@UCfV9ltRpRuggt56dVgZ3o9Q
LISTEN ON:
ITUNES: https://podcasts.apple.com/us/podcast/make-an-iiimpact-the-user-inexperience-podcast/id1746450913
SPOTIFY: https://open.spotify.com/show/43NxDthLmfF1NFjwedNTmv?si=4223272eba4e4eb8
ADD IIIMPACT ON:
INSTAGRAM: https://www.instagram.com/iiimpactdesign/
X: https://x.com/theiiimpact
View all episodes
By Makoto KernIn this provocative discussion, IIIMPACT's AI and UX consulting team - Makoto Kern, Brynley Evans, and Joe Kraft - explore a bold prediction: search engines as we know them will be dead by 2030, with the internet facing transformative change within just five years.
The conversation examines a fundamental paradigm shift from "searching" to "asking," as conversational AI interfaces replace traditional keyword queries and link-based results. The experts analyze how this evolution threatens the 25-year dominance of Google's "10 blue links" model and the entire SEO industry built around it.
They explore urgent questions about who will control information in this new landscape, how content creators will survive in a "zero-click" future, and whether constant AI-generated answers might ultimately diminish human curiosity. Whether you're a business leader adapting to these changes, a content creator concerned about your future, or simply someone who wonders about the long-term implications of AI for how we discover and interact with information, this discussion provides essential insights into the rapidly approaching post-search internet era.
IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US. Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can bring innovative and impactful products to market with confidence and efficiency.
We facilitate rapid strategic planning that leads to intuitive UX design, and better collaboration between business, design to development.
Bottom line. We help our clients launch better products, faster.
Support this channel by buying me a coffee: https://buymeacoffee.com/makotob
Timestamp:
00:00 - Introduction and speaker presentations
05:15 - Defining the AI arms race and key players
11:30 - Technical innovations driving competition
18:45 - Ethical considerations and safety concerns
27:20 - Regulatory challenges and government responses
34:10 - Impact on businesses and consumers
42:35 - The role of open-source in AI development
49:50 - Predictions for the next wave of AI advancement
58:20 - Recommendations for responsible AI development
01:05:40 - Closing thoughts and future outlook
Speaker Bios
Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. IIIMPACT has been on the Inc 5000 for the past 3 consecutive years and is one of the fastest-growing privately-owned companies. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical. IIIMPACT helps clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.
Brynley Evans - Lead UX Strategist and Front End Developer - Leading large-scale enterprise software projects for the past +10 years, he possesses a diverse skill set and is driven by a passion for user-centered design; he works on every phase of a project from concept to final deliverable, adding value at each stage. He's recently been part of IIIMPACT's leading AI Integration team, which helps companies navigate, reduce their risk, and integrate AI into their enterprise applications more effectively.
Joe Kraft - Solutions Architect / Full Stack Developer - With over 10 years of experience across numerous domains, his expertise lies in designing, developing, and modernizing software solutions. He has recently focused on his role as our AI team lead on integrating AI technology into client software applications.
SUBSCRIBE TO THE PODCAST ► https://www.youtube.com/@UCfV9ltRpRuggt56dVgZ3o9Q
LISTEN ON:
ITUNES: https://podcasts.apple.com/us/podcast/make-an-iiimpact-the-user-inexperience-podcast/id1746450913
SPOTIFY: https://open.spotify.com/show/43NxDthLmfF1NFjwedNTmv?si=4223272eba4e4eb8
ADD IIIMPACT ON:
INSTAGRAM: https://www.instagram.com/iiimpactdesign/
X: https://x.com/theiiimpact