Have you ever noticed how hard it is to part with something once you feel it’s yours? That coffee mug sitting on your desk for years, the free t-shirt you never wear, or even that app on your phone you barely use but can’t bring yourself to delete. There’s a fascinating psychological reason behind this attachment, and smart online store owners are using it to boost their sales dramatically.

What if you could make your customers feel like they already own your products before they’ve even clicked the “Buy Now” button? The good news is: you absolutely can, and it doesn’t require tricking anyone or using questionable tactics.

By listening this show, you’ll discover:

* Why customers value products more once they feel ownership

* Practical ways to create this “pre-ownership” feeling in your Shopify store

* How to use product pages, content, and design to trigger the endowment effect

* Specific techniques that top-performing stores are already using

Ready to use psychology to ethically boost your conversion rates? Let’s dive in!

Full Article: https://theconversionbible.com/conversion-strategy-psychology/the-endowment-effect-making-shopify-customers-feel-ownership-before-they-buy

Growth Suite Shopify App: https://apps.shopify.com/growth-suite

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit conversionbible.substack.com