Ever struggle to sell something you own, even for a profit? This deep dive examines the Endowment Effect—our powerful tendency to overvalue possessions simply because we own them, regardless of objective worth. This bias is driven by loss aversion and the feeling that possessions are extensions of our identity. Learn practical strategies to overcome this common cognitive bias, including using the Stranger Test (viewing items objectively) and the 90/90 Rule (evaluating recent and future use) for decluttering. We also recommend using the HALT Check (Hungry, Angry, Lonely, Tired) to prevent emotional decision-making. By recognizing this effect, you can make smarter financial choices and shift your focus from ownership to opportunity.

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