Alex Baggallay, Growth Partnerships Lead UK & Ireland at Salesforce, joins us this week to explore how AI and data are transforming industries and creating new opportunities for businesses to stay ahead in the electric future.

As competition intensifies, companies need more than just great products—they need to deliver personalised, AI-driven experiences that build trust and loyalty. Alex shares how this shift is already happening in the energy sector, where companies are evolving from traditional suppliers to energy lifestyle brands. By using AI, businesses can create deeper connections with customers and stay ahead in the race.

Data is driving innovation, and those who harness the power of AI are set to lead the way in their industries. If you're looking to future-proof your business and create customer experiences that really stand out, this episode is for you.