Jennifer Sertl and Omniboost's Head of Brand Rob Napoli discuss power of social engagement. In order to scale, you need a reliable product, you need a distribution network and you need a great story. All three are required. Often technical founders focus on product and supply chain without as much design in the story telling aspects. Napoli is a brand expert who generously shares some best practices and easy ways to amplify your story, your technology and your team.