Some folks are just naturally curious, creative and engaging, and Rachel Hill Creative Director for Senior Living Foresight, is one of them. In fact, Rachel is one of my favorite creatives in the senior living industry. She’s a writer, she’s a blogger, she’s a videographer, she’s a podcaster, she’s an influencer. In this episode, she and I talk about the importance of curiosity in sales and marketing, insider tips on off-the-charts social media marketing engagement and even our least favorite parts of social media. Listen all the way to the end for quick tips on favorite social media marketing tools, most important marketing social media metrics to measure and social media marketing pitfalls to avoid.