Posed for Success

The Engine That Runs Your Business


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We are finishing up this 4 part series on the essential pillars that you need for your brand. This is what I call the Brand Builder's Formula. If you are jumping in right now in the middle of this, that’s no problem, I just suggest that you also listen to episodes 60, 61 and 62 to learn more about the first three parts to creating a brand that stands out. In those episodes I teach you all about Visibility and Vision, and Visuals.

The first pillar that you need is Visibility. This is the mindset you need in order to create a business and brand that you love.

The second pillar is Vision. Your vision MUST encompass who you are and what you love and THEN speak to your ideal clients. Most industry leaders are totally skipping the part about understanding yourself first. But you can’t ignore yourself and the special part that you add to the business. Otherwise you’ll end up with burnout and resentment towards your audience. 

The third pillar is Visuals. This is where you start to dig into the actual visual aspect of your brand. When you have the content in place, you can show up in a bigger way. But if you don’t have any visuals at all….then girl, you are missing out big time. Because this is the fastest and most impactful way for someone to connect with you. This is the easiest way to take someone on the know like and trust path. 

The final pillar of the Brand Builder's Formula that will get you to that stand out brand is Viability.

If you are tired of 80 hour work weeks or spinning your wheels with nothing to show for it, you have a problem with the viability of your business. If you are burnt out and wondering if this whole "running a business" thing is all worth it....you need to address this pillar in your brand.

When you understand the viability of your business you focus on creating systems, not goals. Because your systems are what will get you to those goals. Your systems will create consistency and....

Consistency creates customers!

Listen to the episode to hear about the tools you can implement to create that consistency and a viable brand.

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Posed for SuccessBy Brittany Bennion