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The story of Enron is one of greed, corruption, incompetence and toxicity, all the hallmarks of a successful American enterprise. One of the biggest financial scandals in business history kicked off the 21st century. Once described as "the smartest guys in the room", admittedly by themselves, the big brains at Enron did at least change the course of history, by showing us all how a business should never, ever be run.