Brand consistency across all marketing touchpoints is a challenge for every company, let alone each social network. How do you make sure that you’re writing in a similar tone in your email marketing, one that matches your brand’s vibe in TV ads? How do you differentiate between how you speak to those two audiences, if at all? How do you ensure that customers can recognize your brand even if it’s their first time seeing you on social media?

A brand is more than a logo or set of colors, and it's so much more than a cover photo. A brand is how you make your customers feel, and it’s built by taking a consistent approach across every interaction they have with your brand.