Dive into the future of AI-native pricing with Jeff Cotten, CEO of PROS Software, in this dynamic The Enterprise Edge podcast episode! Just 54 days into his leadership role, Cotten reveals how his $330M company is revolutionizing pricing and revenue optimization through industrial-strength AI that's been embedded in their solutions for decades - long before AI became the rising tide it is today. From slashing aircraft manufacturer quote times from 45 days to just 2 hours, to exploring the clever distinction between AI "mouths" and "brains," this conversation unpacks the real-world impact of agentic workflows in enterprise sales. Cotten candidly discusses the critical trust factor in AI-driven pricing decisions, the evolution from spreadsheet-based pricing to dynamic optimization, and his bold vision for agent-led growth as the next frontier beyond product-led growth. Whether you're curious about consumption-based software models, the future of enterprise AI adoption, or how airlines are transforming from seat-sellers to experience-creators, this episode delivers insights from a leader at the forefront of pricing intelligence innovation. Stream it now!