Niklas Rosenberg's Podcast

The Entrepreneur, the Manager, and the Technician


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In The E-Myth Revisited, Michael Gerber explains why the majority of small businesses fail and what to do in order to make them work. He describes three different business founder personalities, relevant for understanding the entrepreneurial myth. These are the Entrepreneur, the Manager, and the Technician, and typically one of these personalities is dominant in a founder.

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Niklas Rosenberg's PodcastBy Niklas Rosenberg