After meeting Joey Li, CEO of Leiho, at a sustainable fashion event in Brick Lane last year we’ve always kept in touch and it’s an absolute pleasure to have her on the podcast. 

Joey founded Leiho after connecting with the London homeless community and seeing the value that a fresh pair of socks can have in changing someone’s outlook. Hear all about Joey’s unique business model, the highs and lows of running a charitable business and why it’s so important to keep your dreams alive in a global pandemic.