In this episode, we sit down with Darryl Torres—Co-Founder of DNA Productions—to talk about building a premium media agency that specializes in cinematic corporate storytelling. Darryl shares his unexpected path from a career-ending baseball injury to becoming an entrepreneur who transforms the media presence of Fortune 500 companies.

From taking high-risk leaps after dropping out of college to strategically merging corporate discipline with creative production, Darryl details the mindset and systems that fueled their rapid growth. We dig into the necessity of in-person networking, the philosophy of pricing for value, and how they leverage technology (AI) to run a modern, high-ticket service business that operates across the country.

What to Expect:

• Unexpected Origin & Portfolio Hustle: A career-ending injury led to learning film via "YouTube University." He built his initial portfolio through a high-risk networking trip by leveraging a temporary driving job for free shoots.
• High-Value Niche: Founded DNA Productions to offer premium, cinematic "corporate media storytelling" (like 3-minute documentaries) specifically to Fortune 500 companies.
• Sales & Pricing Strategy: Prioritizes in-person networking and genuine relationships over cold outreach. Prices services based on value delivered, targeting clients who can afford a premium ticket price.
• Scaling & Leadership: Utilizes AI (Chat GPT-5) for efficiency while maintaining momentum through travel. Transitioned from being behind the camera to a leadership role in production management.

The Members Room is a space for founders, creators, and business owners to share their journey—hosted by Alex Thiakos.

Guest – Darryl Torres

INSTAGRAM: /dbankzfilms

Host – Alex Thiakos

INSTAGRAM: /alexthiakos

Members Room

INSTAGRAM: /membersroom

TIKTOK: /membersroom