At the 2017 Funnel Hacking Live conference, Russel Brunson shared his new sales script called 'The Epiphany Bridge Story' This is going to be in his new for 2017 book named "Expert Secrets" that is coming out in April. In this video, I go through the 6 steps of the Epiphany Bridge Story and script. When you build your sales messaging in this way, you get a much higher conversion rate on your sales letters or video sales letters. The reason is because you emotionally engage the reader/viewer and in order to make a sale, you need to get them logically on board and emotionally on board. Most sales letters and scripts that don't work are simply focused on logic... They are logically trying to convince the user that this will help them, but they ignore the emotional level. This leaves the viewer or reader in an internal state of conflict... emotionally they want it, but their heart says "Meh... I'm really more interested in the transformational and emotional goals, and I can't see how this will get me those"  And this conflict results in the user not 'feeling' like the product is for them. When you get the emotions on board with the Epiphany Bridge Story, that Russell Brunson taught, the heart and mind get on board with the idea and the resistance to purchasing is gone. The heart and mind both know they will be satisfied by this purchase and the transaction has a much higher chance of converting.