Dr. Sophie Carr, who won the title of World’s MostInteresting Mathematician in 2019, grew Bays Consulting from a one-woman venture into a thriving 15-person business.

In this episode, she shares the real story behind thatgrowth - from the early days of going solo to leading a team that’s now creating life-saving crowd movement models (yes, really!).

We chat about what it takes to scale a business, how a bold rebrand helped her stand out in a competitive market, and why her motto, “maths, not magic,” is the real formula behind her success.