00:00 – Introduction

03:00 – Nic's journey from indie filmmaking to Fortnite builds

06:00 – Why meeting players inside the experience itself matters most.

08:30 – The real benefit that today's biggest platforms offer to brands.

10:00 – Why certain brands should opt for owned, always-on experiences vs integrations

13:00 – Inside Sawhorse’s biggest brand partnerships.

15:45 – What made the How to Train Your Dragon activation a success?

18:45 – What can gaming learn from music when it comes to fan relationships?

24:00 – The pitfalls of building for your brand, not your audience.

28:40 – What does the future of in-game advertising look like?

33:00 – Why the gamification of entertainment matters for brands trying to reach younger generations.

35:00 — Closing thoughts.

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