The cubemos team is currently experiencing a boom in demand for ESG strategy. ‘Companies are realizing that they have a competitive advantage with ESG. It starts with investors, for example, and ends with supply chain transparency. Nobody wants to invest in polluters anymore. And transparency is the main challenge when it comes to ESG.’ ESG is also a challenge for Danfoss, ‘but one that we happily accept’, emphasizes Marie Hammer. The topic is on the rise - worldwide - and not just in the European Union, Hammer knows.