In this competitive business environment running a successful business is not a simple task, it requires a lot of hard work and dedication. The success of your direct selling business depends on a variety of factors of which the most crucial factor is your ability to generate and retain customers or distributors. When customers have myriad options to choose from, it becomes an arduous process to attract new customers and retain existing ones. That's why you should focus on a customer acquisition and retention strategy for your direct selling business. (https://www.epixelmlmsoftware.com/blog/customer-acquisition-tips-direct-selling)

Customer acquisition is the process of generating new customers for your direct selling business. It begins with lead generation, lead nurturing (https://www.businessnewsdaily.com/16094-7-lead-nurturing.html), and eventually converting leads into customers. The cost incurred for this whole process is known as the customer acquisition cost. It's the total amount of money spent to acquire a new customer for the business. Customer acquisition cost (https://en.wikipedia.org/wiki/Customer_acquisition_cost) is calculated by dividing the total cost of customer acquisition by the total number of new customers acquired. It helps companies to gauge the return on investment for their efforts to generate new customers.

Customer retention refers to the activities performed by companies to retain their existing customers. Concentrating solely on customer acquisition is a fallacy. The success of your direct selling business depends both on customer acquisition and retention. A well-balanced structure of these duo can get your direct selling business off the ground.