It’s one thing to be an expert in email marketing. It’s another thing to use it to build up your online course about email marketing. Our guest today, Paul Jarvis, has both of them down. I asked Paul to join us to talk about his MailChimp online course, ChimpEssentials and share with us the how he started it and what keeps it running.

You will find a full transcript at the end of this post.

We chatted about:

* What inspired Paul to offer this online course

* The tech part of his site and what he is using to run it

* Some insights into the challenges around doing your own affiliate program

* What social platforms Paul uses to advertise and/or share his online course

* Two of Paul’s top tips for email and newsletter marketing

We rounded the interview off by asking which Paul prefers, physical books or ebooks—and why.

Thanks to Our Podcast Sponsor: AffiliateWP

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Transcript

You can also download a pdf of the full transcript here: BobWP eCommerce Show Episode 104 September 20 2017

Bob Dunn: Hey, Paul. Welcome to the show.

Paul Jarvis: Thanks for having me, Bob.

Bob: I know you have a lot going on. I saw on Twitter that you’re writing a book and doing a lot of good stuff. So I’m not going to keep you any longer than I have to, but I do want you to tell our listeners a little bit about yourself and what you’re up to lately.

Meet Paul Jarvis, designer, author and online course maker

Paul: Sure. So I’m pretty much a designer, author and online course maker. I sell a couple of online courses. So those things are keeping me fairly busy at the moment.

Bob: And with that book, it’s something I’ve noticed that ou’re trying to stay off social to keep the focus on that.

Paul: Yeah. I want to get the first draft done and then I can go back to pretending that I have a full and rich life with social things.

Bob: What we’re going to be talking about for this particular episode of the BobWP eCommerce Show is one of the many things you’re doing and that is ChimpEssentials.com. I’d like to talk a bit about the actual site because  it’s an online course and that falls right into the whole e-commerce base. What inspired you to start a MailChimp online training course?

What inspired you to create a MailChimp online traini...