In this conversation, Marty Dempsey, a retail leader, global operator, and former head of physical retail at Estée Lauder, breaks down how to scale consumer experience across 25 brands, 150 countries, 1,500 standalone stores, and over 5,000 counters. From AI-powered personalization and clienteling to tech modularity and in-store simplicity, Marty shares how to build systems that serve both the associate and the customer. For retail leaders achieving global growth, this is a sharp take on how to stay customer-obsessed while managing complexity at scale.

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