Chris Duff discusses the importance of ethics in business, particularly in the context of land investing and the use of AI. He shares a personal experience involving an ethical dilemma related to a business course and reflects on the implications of ignorance and the need for continuous learning. The conversation emphasizes the significance of maintaining a good reputation and making ethical decisions, even in challenging economic times.

UnConference August 2025: Here's the link below and get $200 off ticket price with code "duff".

https://daviddenniston.lpages.co/landunconference/

Need land deal funding? Seriousland.capital

Want to accurately price land better than ever before? Landpricer.ai

Need zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"