I know a lot of lawyers who are obsessed with their competition. Who are always worried about what the firm down the street is doing, and how they compare to their own practice. Concerned with what kind of marketing the competition is doing, how much money they are making.

And it is all a huge waste of energy. Because what the competition is doing is irrelevant to your firm. And in fact, there is no need for you to have competition at all. You can completely eliminate your competition, so that you are the only game in town for your clients.

TAKEAWAY: to eliminate your competition you have to niche your practice down so that you are the only one in that space. Because when you are the only lawyer in a particular area, you instantly become known as the expert. This means you can be more selective with the clients you work with, charge more money, and ultimately be in control of your law practice.