Market segmentation is, for many marketers, an essential part of marketing success. But is it truly ethical?

Guest writer Tamilore Adeoye shares some insights into the ethics of market segmentation. Our CEO Lou mentors Tamilore through The Freelance Coalition for Developing Countries. Tamilore is based in Lagos, Nigeria and is a budding copywriter and student.

Explore full transcript and links: https://www.internationalbunch.com/post/the-ethics-of-market-segmentation