<p>Smitha Hemmigae, Head of Marketing, ANSR, and Frank Crowson, CMO, Northern Tool + Equipment, discuss how CMOs who are able to stay ahead of the curve in the ever-changing landscape of marketing will be best positioned to help their businesses succeed. </p>

Smitha Hemmigae, Head of Marketing, ANSR, and Frank Crowson, CMO, Northern Tool + Equipment, discuss how CMOs who are able to stay ahead of the curve in the ever-changing landscape of marketing will be best positioned to help their businesses succeed.

<p>Smitha Hemmigae, Head of Marketing, ANSR, and Frank Crowson, CMO, Northern Tool + Equipment, discuss how CMOs who are able to stay ahead of the curve in the ever-changing landscape of marketing will be best positioned to help their businesses succeed.&nbsp;</p>

The Ever-Changing Role of the Chief Marketing Officer

Answer Cast is a series of insightful conversations with top executives of global organizations who are shaping the new world with their passion for technology, innovation, customer experience, and much more. Each episode of Answer Cast explores an untrodden path and answers several unasked and unanswered questions for CXOs in realizing their business dreams through Global Capability Centers (GCC). Answer Cast is your one source destination for all things GCC. Follow us on Twitter: https://twitter.com/ansrglobal and LinkedIn: https://www.linkedin.com/company/ansr-consulting/

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The Ever-Changing Role of the Chief Marketing Officer

The Ever-Changing Role of the Chief Marketing Officer