The book about Jeff Bezos and the founding and growth of Amazon. The excerpt focuses on Bezos's early life and the company's early years, including its struggles to achieve profitability and establish itself as a leader in the online retail space. The excerpt then shifts to examine Amazon's expansion beyond online bookselling, exploring the company's entry into other markets such as electronics, toys, and streaming video. The book also discusses the challenges Amazon faced in building its vast distribution network and its sometimes-confrontational relationship with suppliers, publishers, and competitors.