Small Business Unscripted

The Evite Evolution: How David Yeom Rebuilt a Legacy Brand


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David Yeom knows success—from high-growth roles at Honest Company, eBay, and startups to buying and reinventing Evite. But if you ask David what makes him successful, he’ll start by telling you about his failures.

That’s exactly what David and host Everett Sands dig into in this debut episode of Small Business Unscripted: how failures turn into the most valuable lessons. David shares why it all starts with finding what makes you “tick,” and breaks down the strategic moves that led Evite to profitability for the first time in a decade—and set the stage for international growth.

Whether you're a small business owner, thinking about launching something new, or just figuring out what drives you, this episode is packed with real-world insights on perseverance, product instinct, and building a business you love.

David
“I absolutely believe everyone is designed to love something and be good at something. Once you find that, everything else—career, quality of life, even compensation—falls into place.”

Links & Resources:

Connect with Everett: linkedin.com/in/everettksands 
Connect with David: linkedin.com/in/davidyeom
Continue the conversation at smallbusinessunscripted.com
Learn more about Lendistry: lendistry.com

Timestamps:
01:15 –  David’s Origin Story
02:20 – Startup Experience and Success
11:10 – Marketing Insights & Product Strategy
21:40 – Evite’s Turnaround Story
29:45 – Overcoming Initial Failures
35:20 – Global Expansion & Future Plans


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Small Business UnscriptedBy Lendistry