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The Evolution of ABM: Overcoming Pipeline Challenges in a Changing Market ft. Jon Russo
In this episode of the Revenue Lounge, host Randy Likas speaks with Jon Russo, founder of B2B Fusion, about the evolution of account-based marketing and the challenges companies face in pipeline generation.
Jon discusses the intricacies of Account-Based Experience (ABX), emphasizing the importance of execution over strategy. He highlights the challenges of measuring effectiveness in ABX and the critical role of data in sales and marketing.
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By Team NektarIn this episode of the Revenue Lounge, host Randy Likas speaks with Jon Russo, founder of B2B Fusion, about the evolution of account-based marketing and the challenges companies face in pipeline generation.
Jon discusses the intricacies of Account-Based Experience (ABX), emphasizing the importance of execution over strategy. He highlights the challenges of measuring effectiveness in ABX and the critical role of data in sales and marketing.