Product and brand advertisements have been around as far as anyone can remember. As someone who has been in the marketing and advertising industry even before the internet, Michael Donahue walks down memory lane as he shares the evolution of advertising as he witnessed it firsthand. He talks about what it’s like to be a digital expert in advertising in an era that hasn’t embraced digital means. He also shares his insight on the current trends in advertising that revolves around influencer messaging and how it stands above the others during the COVID-19 pandemic. Tune in to learn some key strategies that Michael shares on how you can identify your brand loyalists and the impact they can have on improving your brand as a whole.

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