Sign up to save your podcasts
Or
Share The Evolution of Beauty PR: Balancing Tech Innovation with Human Connection
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Evolution of Beauty PR: Balancing Tech Innovation with Human Connection
Running a business in the hair and beauty world is a beautiful thing, but it can take a serious toll if you aren't looking after yourself. In this conversation, Susan Routledge sits down with Sam Grocutt, a 30-year beauty PR veteran, director of Essence PR, and co-founder of Curated Beauty. They pull back the curtain on how much the industry has changed—moving from the days of fax machines and transparencies to integrating artificial intelligence and automated tech. But beyond the tech, they dive deep into the emotional weight salon owners, stylists, and therapists carry every day, and why listening to your body isn't optional. They also discuss the vital, life-changing work of the Hair and Beauty Charity, supporting industry professionals navigating domestic violence, illness, and financial crisis. Packed with honest talk about female mentorship, setting boundaries, and the reality of modern entrepreneurship, this is a must-listen for anyone in the beauty business.
5 Key Takeaways
The Evolution of Industry Tech: The hair and beauty landscape has radically shifted from analogue tools like fax machines to advanced tech, requiring business owners to continuously learn and adapt to tools like AI for imagery, contracts, and marketing.
The High Cost of Emotional Burnout: Beauty professionals continuously absorb the emotional baggage and energy of their clients, often leading to severe physical and mental health crises if they do not prioritize self-care and set firm boundaries.
The Power of Clear Communication: True confidence in business means not being afraid to ask people to slow down, avoid overcomplicating things with jargon, and explain concepts simply.
Support via the Hair and Beauty Charity: The charity acts as a critical lifeline for industry professionals experiencing severe hardships, including domestic violence, terminal illness, and financial decimation.
The Strength of Female Mentorship: Surrounding oneself with strong, experienced women creates a powerful network where voices are heard, experiences are shared, and authentic learning thrives.
Podcast Chapters & Timestamps
02:11 – The Accidental PR Journey: How a bit of family nepotism launched a stellar 30-year career.
05:37 – The Real Skill of Public Relations: Why loving people and storytelling beats writing skills every time.
10:39 – Learning to Say No: Navigating business opportunities, avoiding FOMO, and protecting your calendar.
16:36 – Embracing the AI Revolution: Using artificial intelligence to streamline contracts and create rapid brand marketing imagery.
22:00 – The Amazon Hair Salon: Discussing the tech giant’s venture into physical salon spaces.
25:08 – The Hair and Beauty Charity Lifeline: A sobering look at the rise in industry professionals seeking help for illness and domestic crisis.
32:58 – Global Women in PR: Championing female networking, mentorship, and lifting up the next generation.
SOCIALS & IMPORTANT LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters
Find out what Sam could do for you and your business:
https://www.essencepr.com/
https://www.linkedin.com/in/samantha-grocutt-657642a/
SPONSORSHIP
Book your discovery call with The Smart Group:
https://www.the-smartgroup.co.uk/contact?utm_medium=cpc&utm_source=google&utm_campaign=pixal-diode-p-max
https://www.phorest.com/
https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
HOST BIO
Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.
View all episodes
By Susan RoutledgeRunning a business in the hair and beauty world is a beautiful thing, but it can take a serious toll if you aren't looking after yourself. In this conversation, Susan Routledge sits down with Sam Grocutt, a 30-year beauty PR veteran, director of Essence PR, and co-founder of Curated Beauty. They pull back the curtain on how much the industry has changed—moving from the days of fax machines and transparencies to integrating artificial intelligence and automated tech. But beyond the tech, they dive deep into the emotional weight salon owners, stylists, and therapists carry every day, and why listening to your body isn't optional. They also discuss the vital, life-changing work of the Hair and Beauty Charity, supporting industry professionals navigating domestic violence, illness, and financial crisis. Packed with honest talk about female mentorship, setting boundaries, and the reality of modern entrepreneurship, this is a must-listen for anyone in the beauty business.
5 Key Takeaways
The Evolution of Industry Tech: The hair and beauty landscape has radically shifted from analogue tools like fax machines to advanced tech, requiring business owners to continuously learn and adapt to tools like AI for imagery, contracts, and marketing.
The High Cost of Emotional Burnout: Beauty professionals continuously absorb the emotional baggage and energy of their clients, often leading to severe physical and mental health crises if they do not prioritize self-care and set firm boundaries.
The Power of Clear Communication: True confidence in business means not being afraid to ask people to slow down, avoid overcomplicating things with jargon, and explain concepts simply.
Support via the Hair and Beauty Charity: The charity acts as a critical lifeline for industry professionals experiencing severe hardships, including domestic violence, terminal illness, and financial decimation.
The Strength of Female Mentorship: Surrounding oneself with strong, experienced women creates a powerful network where voices are heard, experiences are shared, and authentic learning thrives.
Podcast Chapters & Timestamps
02:11 – The Accidental PR Journey: How a bit of family nepotism launched a stellar 30-year career.
05:37 – The Real Skill of Public Relations: Why loving people and storytelling beats writing skills every time.
10:39 – Learning to Say No: Navigating business opportunities, avoiding FOMO, and protecting your calendar.
16:36 – Embracing the AI Revolution: Using artificial intelligence to streamline contracts and create rapid brand marketing imagery.
22:00 – The Amazon Hair Salon: Discussing the tech giant’s venture into physical salon spaces.
25:08 – The Hair and Beauty Charity Lifeline: A sobering look at the rise in industry professionals seeking help for illness and domestic crisis.
32:58 – Global Women in PR: Championing female networking, mentorship, and lifting up the next generation.
SOCIALS & IMPORTANT LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters
Find out what Sam could do for you and your business:
https://www.essencepr.com/
https://www.linkedin.com/in/samantha-grocutt-657642a/
SPONSORSHIP
Book your discovery call with The Smart Group:
https://www.the-smartgroup.co.uk/contact?utm_medium=cpc&utm_source=google&utm_campaign=pixal-diode-p-max
https://www.phorest.com/
https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
HOST BIO
Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.