Remember back in the 90's - 2000's where celebrities would wear head to toe, off the rack style looks from the likes of iconic brands such as Baby Phat in their music videos and on the red carpet? You could literally buy Aaliyah's whole head to toe look once she'd worn it to an event.

Scroll to 2022 where you have Kim Kardashian wearing head to toe Balenciaga on a random Tuesday lunch.

Where have we been, where are we and where are we going in regards to celebrity marketing? Is it worth working it into your PR strategy, or leaving it well alone?

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