In this episode of Future Proof, host Nathan Thompson interviews Vanessa Silva, a content creator and strategist with over a decade of experience. Vanessa shares insights on how AI has transformed content creation workflows since she started in 2010.

Key Themes:

1. Evolution of content creation processes
2. AI as an assistant, not a replacement
3. Balancing efficiency and creativity
4. Streamlining content distribution
5. Maintaining quality with AI tools

Highlights:

• Vanessa describes the manual, time-consuming content creation process from 2010-2015, contrasting it with today's AI-assisted workflows.

• AI tools have dramatically reduced production time, allowing podcast episodes to be created and distributed in one day versus 2-3 days previously.

• Vanessa emphasizes using AI as an assistant for repetitive tasks while maintaining human creativity and strategic thinking.

• Content distribution and repurposing have been streamlined through AI, though some tasks like scheduling remain manual.

To maintain quality, Vanessa recommends:

• Thinking from the audience's perspective
• Using AI for idea generation when stuck
• Avoiding over-reliance on AI-generated content
• Ensuring brand guidelines and tone of voice are followed

Quote: "Don't lean too much on AI to do everything for you. It is an assistant. It is not replacing you." - Vanessa Silva

Vanessa balances freelance content creation work with running a web development agency - Uzumibi Agency -, specializing in HR, entertainment, and social media content.