Scott Norton, co-founder of Sir Kensington’s and founder of N+1 Ventures, knows a thing or two about marketing consumables in an online world. The internet has changed everything about the way we shop: how we buy, where we’re most receptive to advertising, and who we get our information from. The food industry is no different. From social media posts to internet cookbooks, the internet has shaped the way people buy and consume food. If you want your CPG company to keep up with the trends, you have to change your marketing strategy. Scott joined us on Subscription Radio to discuss CPG marketing, the pitfalls of e-commerce, and how to create a community for your brand.

Show Topics

• Build on ritual and celebration
• Help customers estimate their usage
• Create your own community
• Don’t fall prey to marketing FOMO
• Make membership special

Show Links

• Check out N+1 Ventures
• Connect with Scott Norton on LinkedIn or Twitter
• Check out Rodeo
• Connect with Ben Fisher on LinkedIn or Twitter
• Connect with Joel Van Horn on LinkedIn or Twitter