In this episode, we speak with the Automotive Digital industry stalwart Mr. George Nenni. George has over 30 years of experience in various facets of Digital Marketing and how it relates to the Automotive industry.

George is the founder of Generations Digital an automotive focused digital consulting company. He started out over 30 years ago with his Inventory listing company that was acquired. Since then he's embarked on a journey to help automotive dealerships better understand digital marketing and how they can maximize their returns. Providing training in Google Analytics, Google My Business, and other digital channels.

One key to his continued success is being "Knowledge Junkie" as he states. In this ever-evolving digital landscape he believes in keeping an open mind and being hungry for knowledge. This has led him to write an industry-focused book titled "Car Dealers' guide to Google My Business."

The book provides key points, how-tos, and digestible information on how you can use Google My Business to your dealership's advantage.

Click here to get a copy of the new instructional book "A Car Dealer's Guide to Google My Business" which is live on Amazon!