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The Evolution of Email Marketing in Retail
In this first episode, we are going to talk about email, in particular, how the use of email has evolved from a promotional messaging tool to the cornerstone of personalised brand communication for retailers to consumers.
Who better to discuss this subject than industry legend Tink Taylor. Tink, founded software company Dotmailer (now Dot Digital) 21 years ago and has successfully grown it to a global powerhouse.
About Paul Downs, your host:
Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers.
The Evolution of Email Marketing in Retail
In this first episode, we are going to talk about email, in particular, how the use of email has evolved from a promotional messaging tool to the cornerstone of personalised brand communication for retailers to consumers.
Who better to discuss this subject than industry legend Tink Taylor. Tink, founded software company Dotmailer (now Dot Digital) 21 years ago and has successfully grown it to a global powerhouse.
About Paul Downs, your host:
Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers.