Chris Rockwell sits down with Gifton Gammon, Senior Director of Experience at Sonic Automotive, to explore what it means to become a "future integrator”, connecting human understanding, business strategy, and emerging technology to navigate an increasingly complex world.
Drawing on her experience leading UX and CX at one of the largest automotive retailers in the US and fresh insights from South by Southwest, Gifton shares her perspective on AI, innovation, mobility, and the evolving role of experience leaders. Together, Chris and Gifton discuss anticipatory design, human-centered leadership, and why deeply understanding humans may now be one of the most important competitive advantages in an AI-driven world.