BrandsTalk

The Evolution of Global Branding in a Personal Brand World


Listen Later

✨“It's really about humanizing your brand”💫  

Recently I was a guest on “International Expansion Explained”, a live show hosted by Kathryn Read, an international sales and marketing consultant to discuss about the new truth of global branding and the ways brands are becoming more personal.

💡We dive deep into

  • how companies are globalising their brands, especially since the start of the pandemic
  • what trends companies need to be keeping an eye on right now in the international branding space
  • why branding has become more personal and less "corporate" on an international level
  • how smaller companies can benefit from these changes to be more successful on the international stage with their businesses and what they should definitely avoid
  • how small to medium companies can thrive further, who already have taken the first steps to expand internationally
  • five different global customer groups and their demands that brands can utilize to serve them best.

✨"Strong brands like to collaborate with other strong brands, but there's always the people behind it to start that.”💫 


Watch us: 📹 https://www.youtube.com/watch?v=ijENgkgcq6M
 
Get in contact with Kathryn Read:

  • https://kathrynread.com
  • https://www.linkedin.com/in/kathrynread/
  • https://uniconsult-wick.com


 Get in touch with Brigitte Bojkowszky:

  • download your free brand building guide & checklist: https://courses.bridgetbrands.com/f/brand-building-guide
  • exclusive 1-on-1 personal branding coaching: https://courses.bridgetbrands.com/courses/exclusivecoaching 
  • from employee to business owner - ‘Own Your Brilliance’ course waitlist: https://courses.bridgetbrands.com/oybwaitlist
  • Website: www.bridgetbrands.com 
  • Calendly Link: https://calendly.com/bridgetbrands/30min 
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ 
  • Facebook: https://www.facebook.com/brigitte.bojkowszky 
  • Ins

Get in touch with Brigitte Bojkowszky:

  • Website BridgetBrands: https://www.bridgetbrands.com 
  • LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ 
  • Website Retreat “I AM BECOMING”: https://event.i-am-escape.com/i-am-becoming
  • Amazon books
  • Instagram: https://www.instagram.com/bridgetbrands
  • YouTube: https://www.youtube.com/@bridgetbrands
  • Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall 

👉 Download your Brand Building Guide: https://courses.bridgetbrands.com/f/brand-building-guide

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

...more
View all episodesView all episodes
Download on the App Store

BrandsTalkBy Dr. Brigitte Bojkowszky

  • 5
  • 5
  • 5
  • 5
  • 5

5

5 ratings