Picture this: a digital platform born in 2008 transforming into a vibrant print magazine in 2024. That's the incredible journey of Lucy Feagins and The Design Files. Join us as Lucy shares the story of how The Design Files emerged as a beacon of inspiration during times of uncertainty and how it has evolved within the ever-shifting design media landscape. From unforgettable open houses to collaborative experiences at Milan Design Week, this episode reflects on the deep connections within the design community that continue to fuel her passion for creating, capturing joyful lived-in spaces and showcasing the best in local designs.

The Design Files announce the launch of their very first print magazine, Issue 01 now available. This new venture showcases diverse Australian homes, from charming mid-century abodes to cozy rented apartments, all while balancing aspiration with authenticity. Their cover story on Missy Higgins' house is a testament in commitment to inspire and uplift, so every reader feels good about their own space. This episode also navigates the complex dynamics of digital versus print publications, underscoring the enduring prestige of print media and its unique ability to enhance brand credibility in a digital-dominated era.

As The Design Files navigates the future of home magazine publishing, they emphasise authentic storytelling and the evolution of the industry. With insights from Lucy & speaking of her editor Bea Taylor and their dynamic team, she delves into the strategies and challenges of launching a print magazine as part of a multifaceted media approach. We discuss the resurgence of niche titles and the potential for new publications to fill the gaps left by traditional print media closures, all while prioritising reader-driven content. We conclude with a heartfelt acknowledgment of the Wurundjeri people, honouring their legacy and recognising the importance of creating on their unceded land.

Bree is now offering a 90-minute online design consult to help you tackle key challenges like colour selection, furniture curation, layout, and styling. Get tailored one-on-one advice and a detailed follow-up report with actionable recommendations—all without a full-service commitment.

Bookings now open - Book now

Join Lauren online for a workshop to help break down the Design steps to run your project & business a little smoother with the Design Process MasterClass, opening 15th October!

For more info see below

The Design Process MasterClass ONLINE