In this episode of What’s The Point Podcast, we sit down with Jen Bedford, SVP of Client Services, to explore the ever-changing landscape of loyalty programs and what it takes to build true, lasting customer relationships in today’s competitive market.

With deep experience across loyalty, CRM, analytics, and business transformation, Jennifer brings a unique perspective on how brands can design loyalty programs that go far beyond discounts and points—programs that drive meaningful engagement, incremental value, and long-term customer advocacy.

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