It’s safe to say that marketing is ever-evolving, encompassing new ideas that build on the successful tactics of the past. In this special panel episode of Content Callout, Scott Cunningham, Lindsay Tjepkema, and Sarah Scudder each share a unique perspective on the past, present, and future of marketing. They talk podcasting, email marketing, print and packaging, data, and so much more. If you’re ready to see marketing in a whole new light, don’t miss this episode! 

Outline of This Episode

• [1:40] Learn more about Scott, Lindsay, and Sarah
• [4:25] A discussion on the state of marketing today
• [10:21] Authenticity from a print and packaging perspective
• [16:38] Is data-based marketing the future?
• [23:23] How to make the podcasting process easier
• [27:42] How data influences print and packaging 
• [29:37] Battling the rising cost of print supplies 
• [31:10] Building a successful email campaign
• [38:21] Podcasting—and marketing—is a long game
• [40:32] What the future of marketing could look like
• [48:55] Q&A session with Lindsay, Scott, and Sarah
• [52:55] Some final thoughts from the panel

Connect with Scott Cunningham

• Scott Cunningham is the Co-Founder and Managing Director of Social Lite
• Connect on LinkedIn
• Merchant Mastery

Connect with Lindsay Tjepkema

• Lindsay Tjepkema is the CEO and co-founder of Casted
• Connect on LinkedIn

Connect with Sarah Scudder

• Sarah Scudder was the President and CRO of Real Sourcing Network and is now the CMO at SourceDay
• Connect on LinkedIn

Connect With the Content Callout Team

• https://ContentCallout.com 

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts