<p>Some companies are really embracing the winds of change in outbound. And one in particular has been Index.  Find out why VP of Sales & LeadGen Mike Sokirka, has separate teams for the different channels for outreach. He also tells David the power of referrals in LinkedIn for outbound strategies. </p>

Some companies are really embracing the winds of change in outbound. And one in particular has been Index. Find out why VP of Sales & LeadGen Mike Sokirka, has separate teams for the different channels for outreach. He also tells David the power of referrals in LinkedIn for outbound strategies.

<p>Some companies are really embracing the winds of change in outbound. And one in particular has been Index.&nbsp; Find out why VP of Sales &amp; LeadGen Mike Sokirka, has separate teams for the different channels for outreach. He also tells David the power of referrals in LinkedIn for outbound strategies.&nbsp;</p>

The evolution of Outbound Tactics & More with Mike Sokirka, VP of Sales & LeadGen at Index

Welcome to Why Did It Fail?, a series hosted by Cognism’s Sales Coach, Shivan Pillay. Each episode digs into the real stories behind deals that fell through, strategies that didn’t land and campaigns that missed the mark. Through honest conversations with sales leaders, founders, and operators, we unpack what went wrong and more importantly, what they learned from it. No fluff, just failures that made them better.

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The evolution of Outbound Tactics & More with Mike Sokirka, VP of Sales & LeadGen at Index

The evolution of Outbound Tactics & More with Mike Sokirka, VP of Sales & LeadGen at Index

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