Jason Wiener has spent over 25 years navigating the intersection of sports and technology, transforming from an adventure sports agency owner who represented major brands like PowerBar and Specialized to a data-driven athlete development pioneer who's using physics modeling and digital twin simulation to help young cyclists reach elite status.

Now focused on building a highly technical program for junior mountain bike athletes in the United States, Wiener applies the same precision he once used consulting with IndyCar teams to break down race courses with 30-second accuracy, creating targeted training regimens that helped his daughter place fourth at national championships in her first year. With eyes set on the 2028 LA Olympics, he's leveraging his unique blend of motorsports analytics, Silicon Valley tech experience, and quantified self expertise to identify and develop the next generation of American cycling talent.

Jon chats with Jason about:

• the athlete development pathway from junior to elite cycling

• data-driven course simulation and performance modeling

• podcast network advertising and brand partnerships

• Olympic medal targeting for LA 2028

• trail running market trends and brand positioning

Stay Connected:

Follow Jason:

http://jasonwiener.com

https://www.linkedin.com/in/jasonwiener/

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