Join hosts Jack and Jess as they sit down with Lukasz Zelezny, a true veteran of the SEO world, to look back at how SEO has changed and what it takes to grow a business in today’s digital landscape.

In this episode, you’ll learn:

• Why SEO is a long-term game, not a quick fix
• How focusing on your whole site beats chasing one keyword
• Why removing website sections can seriously hurt your traffic
• How you can succeed in global SEO without speaking every language

Whether you're brand new to SEO or a seasoned digital marketer, this episode is full of straight-talking advice and practical AI strategies you can actually use.