As always, Hanne and I discuss relevant academic research that caught our attention – this time research looking at how different demographic groups use search engines.  

 
We then chat to Luke Whitaker, Senior SEO Consultant at Organic, about search engine optimisation (SEO).  Luke tells us about his passion for educating people about SEO.  We also discuss recent changes to the Google algorithm, his advice for smaller businesses trying to attract traffic on search engines, and tools for understanding user behaviour.

We also discuss the role of generative AI in SEO, and whether TikTok is a search engine…

To contact Luke, you can email him ([email protected]) or find him on LinkedIn here: https://www.linkedin.com/in/luke-whitaker-886948b4/ 

You can also subscribe to Luke's podcast Making Everyone A Little Bit SEO here: https://open.spotify.com/show/1b5mAiXiTIZhIIKghR9hbh