Is the role of the CMO changing or have some CMOs lost sight of the basics? We tackled this topic with Dr Mzamo Masito, a seasoned brand and business executive, currently the Africa Regional Lead for Canva and the immediate former CMO for Google Africa. Dr Masito has over 27 years of experience in technology, telecommunications, sport and consumer goods. His illustrious global career has seen him hold various positions including VP Brand Building at Unilever, Chief Brand Officer at Nike Africa where he successfully led the brand positioning for the 2010 World Cup, Marketing Executive at Vodacom Africa and Global Head of Brand Engagement at Vodafone. His ultimate mission is to "Democratize Opportunity and increase Transcendence for Every African"

In recent months, a discussion on how CMO roles are evolving given the rise of data, tech and AI has been trending. In addition, the notion that some CMOs have lost their essence/effectiveness as storytellers and brand custodians let alone lost credibility in the C-suite.