During this episode of Tech Qualified Podcast, we talk with Bob Perkins, Founder and Chairman of AA-ISP (American Association of Inside Sales Professionals). Bob Perkins talks about the creation of AA-ISP, the various options in which members can interact with and benefit from the resources of the organization, and the ways that thought leadership and thought leadership content are useful and evolving. 

Episode Highlights:

• Bob Perkins talks about his work history and past experiences leading up to AA-ISP.     
• Bob describes the major events, programs, and initiatives that AA-ISP puts on. 
• What does the leadership team look like at AA-ISP?
• Bob Perkins talks about the types of in-depth content that they offer.  
• Bob talks about the benefits of thought leadership content.
• What are the case studies that AA-ISP’s have executed? 
• What is thought leadership look like to Bob?
• How is he seeing traditional businesses provide value from thought leadership? 
• Where does Bob Perkins see this sales and marketing ‘spamademic’ heading?
• Bob talks about the power of personalization. 
• What are some of the trends that Bob is seeing that are working and not working?  
• Personalized communication content can happen through email, phone, chat, social media, and voice.  
• What are Bob Perkins’ thoughts on the future of the intersection of sales and marketing?
• What are some resources that Bob Perkins relies on on a day-to-day basis?

Key Points:

1. AA-ISP members can engage with the organization online, at conferences six times a year, or through the 60+ local chapters, over 40 of which are in the United States. 
2. Offer thought leadership value just to provide help and not force sales for your solutions.  
3. Before you talk to someone, make sure you will be making your conversation about them through genuine personalization.

Resources:

• Bob Perkins: Linkedin
• AA-ISP: aa-isp.org
• AA-ISP Linkedin: Linkedin
• Motion: motionagency.io/ultimate