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The Evolving Advisor: From Case-Based to Comprehensive Financial Planning


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In this episode, Joe Gaeckle and Susan Owens explore the evolving landscape of financial planning, emphasizing the growing client demand for comprehensive advice over basic investment strategies. Key insights from Cerulli research reveal that clients prioritize an advisor's ability to understand their entire financial picture, valuing personalized financial planning over mere investment performance. Advisors are encouraged to shift from case-based to comprehensive financial planning, overcoming challenges such as resource constraints and the fear of charging fees for advisory services. The conversation highlights the importance of leveraging technology, collaborating with external experts, and preparing for a wealth transfer to Generation X, who are increasingly open to paying for advice. Ultimately, the shift toward comprehensive planning, paired with technology, aims to enhance client trust and satisfaction, future-proofing financial practices.

Episode Highlights: 

  • Joe and Susan discuss Cerulli's research and the importance of comprehensive financial advice.  

  • Joe highlights the gap between perception and reality in financial advising.  

  • Joe and Heather highlight how private wealth advisors can build trust and improve retention by transitioning to comprehensive planning.  

  • Susan and Joe emphasize the value of a structured approach that allows advisors to confidently charge clients.  

  • Susan discusses how technology enhances client engagement and personalization while maintaining the advisor's trusted role.  

Resources Mentioned: 

Financial Planning: Fueling Client and Business Growth 

Osaic Financial Planning  

Osaic Next Level Coaching Group 

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Securities and investment advisory services are offered through the firms: Osaic Wealth, Inc., Osaic Institutions, Inc., Osaic FA, Inc., and Osaic FS, Inc. broker-dealers, registered investment advisers, and members of FINRA and SIPC. Securities are offered through Osaic Services, Inc. and Ladenburg Thalmann & Co., broker-dealers and members of FINRA and SIPC. Advisory services are offered through Ladenburg Thalmann Asset Management, Inc., and Osaic Advisory Services, LLC., registered investment advisers. Advisory programs offered by Osaic Wealth, Inc. are sponsored by VISION2020 Wealth Management Corp., an affiliated registered investment adviser.

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ConnectED ConversationsBy Osaic