In this episode of The Evolving Agency: Trust, Tech, and Targeted Growth, Brian Saemann sits down with Eric Oliver, President of Angelsmith, an agency with a compelling mix of creative and strategic leadership that has been navigating the agency world for almost 25 years.

🎯 What You'll Learn:

✅ The biggest and scariest shifts Eric has encountered in 25 years, from the dot-com bust to COVID-19

✅ Why the days of referral-based agency growth are long gone and the importance of a formal sales process

✅ How to address scope creep by leveraging retainer agreements and building embedded web teams

✅ The unique challenges of managing client expectations and trust in a market saturated with "voodoo" promises

✅ Strategies for specializing in target industries, specifically the franchisor and franchisee markets

✅ How to navigate leadership transitions within client organizations and avoid sticker shock

✅ The impact of the flood of new agencies and information on breaking through the noise

✅ Exploring new channels beyond cold email and LinkedIn to stand out in lead generation

🧠 Guest Spotlight: Eric Oliver – President of Angelsmith Eric brings decades of experience leading Angel Smith, an agency known for its creative and strategic approach. His journey through various economic and technological shifts provides a unique perspective on adaptability, client relationships, and the evolving landscape of digital marketing.

🔗 Connect with Eric: Website: https://angelsmith.net/

🔍 Topics Covered:

✅ The historical evolution and reinvention of Angelsmith's services

✅ The strategic move to formalize sales processes after two decades of referrals

✅ The decision to specialize in health and fitness franchises, focusing on both franchisors and individual franchisees

✅ Customer retention strategies and the impact of new C-suite hires on agency relationships

✅ The increasing difficulty of securing client referrals in today's busy world

✅ Exploring alternative lead generation channels beyond traditional digital outreach

✅ The changing dynamics of client trust and expectations in the digital marketing space

✅ How retainer models offer flexibility and value for rapidly growing companies

📌 Resources & Links:

GoBeyond SEO Digital Marketing: https://gobeyondseo.com/

Transform your revenue generation with GoBeyond Data: https://gobeyondseo.com/daas/

Get a free Google Maps Audit with Archer: https://audit.archer.gobeyondseo.com/

Connect with Brian here: https://www.linkedin.com/in/brian-saemann-seo-and-cro-05214230

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