Today, businesses are being forced to engage with their customers in ways they never have before. The world of marketing is changing, and marketers need to remain creative and innovative if they hope to position themselves as leaders in their industry. On this episode of Point of View, Gil sits down with Peter DeBenedictis, the CMO for Microsoft in the Middle East and the African region. Peter has a wealth of experience in emerging markets, technology development and fostering local entrepreneurship. During the episode, Gil and Peter discuss the challenges marketing teams face today, and what’s coming next for the tech world. Peter also offers some interesting insights into the art of marketing, and where he believes the discipline is headed in the future.