Kenny Mettel (Senior Vice President of Performance Analytics at United Rentals)In this episode of The Data Storytellers podcast, we explore the dynamic integration of data analytics into the business strategies of United Rentals. Kenny Mettel, Senior Vice President of Performance Analytics, shares his extensive experience in transforming financial data into powerful business insights. We delve into the importance of data in decision-making processes, the challenges of digital transformation, and the significant role data plays in enhancing operational efficiency and customer interaction. This conversation underscores the critical impact of fostering a data-centric culture within traditionally structured businesses.Connect with us:• Website: https://thedatastorytellers.com/• LinkedIn: https://www.linkedin.com/company/the-data-storytellers• Spotify: https://open.spotify.com/show/2N0vZtHZHgod4Tll2LX2xa• YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id149376647600:00 - Introduction to Kenny Mettel and his role at United Rentals02:26 - Transition from financial planning to strategic analytics07:59 - Current projects and excitement in data utilization10:15 - Expanding the landscape of data analytics14:17 - Integrating analytics talent and fostering interdisciplinary cooperation17:12 - The importance of interpersonal skills in data analytics22:10 - The pivotal role of change management in data transformation28:26 - Building trust and communication in data initiatives33:10 - The influence of data in strategic decision-making39:01 - Final thoughts and advice for aspiring data leaders